UA 
+38 (097) 350 57 42 911 Balsam
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Project details
Client
Green Pharm Cosmetic is a Ukrainian manufacturer of natural and organic cosmetics. The product range includes balms, serums, and a professional skincare line for face and body with natural extracts. The brand positions itself in the gentle daily care segment and is built on formulas without harsh ingredients. The products are available in pharmacies, beauty salons, and spas across Ukraine.
Challenge
Before the online store launch, Green Pharm Cosmetic relied on direct sales through retail outlets and manual order processing from social media, which limited scalability. The company asked us to build a natural cosmetics online store from its own design mockups. The new platform had to consolidate the full product range in a single catalog, automate direct online sales without increasing the workload on the sales department, attract organic search traffic, and become the main point of contact with the end customer.
Solution
We built the technical part of the 911 Balsam online store based on design mockups provided by the client. After launch, the online store automated the entire direct sales flow: from cart checkout to CRM synchronization. The blog with expert content generates a separate flow of organic traffic from searches about daily skincare. After the new online store launched, the brand’s online sales grew fourfold. We still look after the store as part of our support service.
Key features
- Catalog with smart filtering by product type, brand, and purpose
- Morphology-aware search and relevance-based ranking for imprecise queries
- One-page checkout without registration, with delivery, payment and a promo code field in the same form, and one-click buying from the product page
- Customer reviews on the product page, with a separate tab and the average rating next to the product name
- Customer account with a loyalty program: order history, bonus balance, and promo code generation
- Website synchronization with a CRM system, payment gateways, and delivery service APIs
- Multilingual website and a blog with a personal page for each expert
- Responsive cross-browser front-end for all website pages
- Technical SEO for the online store: unique meta tags for each category and product, Schema markup for products, OG tags and page load speed optimization
This project was delivered as part of our e-commerce website development service.
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