Club 7

Club 7 is an online store for professional cosmetics and at-home care products. The catalog covers products for face, body, and hair from global brands, plus makeup, perfumes, and gift sets. The company works with official suppliers and helps customers choose the right cosmetics.

Club 7 asked us to build a turnkey online store for professional cosmetics. The store needed to bring a wide range together in one easy-to-use catalog, simplify product selection, and prepare a technical foundation for online sales.

• Design a catalog with detailed filters for fast product search
• Implement a loyalty program in the customer account to retain customers and drive repeat purchases
• Add multilingual support with proper page structure
• Set up technical SEO for organic search and traffic acquisition

We built the Club 7 online store from UX design to launch. To make a large range easy to browse, we added multi-level filters by brand, product type and application area, plus search with autosuggestions. We optimized the code and set up request caching so the catalog and product pages open quickly. The loyalty program in the customer account is built to bring shoppers back for repeat orders.

• Catalog with multi-level filtering by brand, product type and application area
• UI/UX design with a focus on fast browsing and product selection
• Mobile-first responsive layout
• Checkout in as few steps as possible
• Extended loyalty program in the customer account
• Search with autosuggestions for faster navigation
• Two language versions for different audiences
• Technical SEO with Schema markup and Open Graph