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Abandoned cart recovery that works
Why buyers abandon carts and what brings them back. What is fixed on the site and what by email, the reminder sequence, channels and what counts as a result.
12 min read
Website development blog for business owners
Product page blocks that sell
Which blocks a product page needs for sales and integrations. Data model, first screen, variants, accounting data, mobile layout and an acceptance checklist.
10 min read
Google Ads landing page requirements
What Google Ads requires from a landing page. Quality Score, message match, speed, forms and analytics wired before the first click.
13 min read
Landing page copy and how to approve it
Who writes landing page copy and how to approve it. The brief, a draft before design, acceptance criteria, fact checking and edits without rewrites.
11 min read
What enterprise buyers check on your website
What procurement and security teams check on a supplier website. Company proof, case studies, process, documents and the route a reviewer takes.
14 min read
Multilingual website and what adds to the cost
How a multilingual corporate website is built and what adds to the cost. URL structure, hreflang, content ownership and launching language versions.
11 min read
Technical SEO after an e-commerce replatform
What to check in technical SEO after a replatform. Redirect map, metadata, canonical URLs, structured data, server logs and rank tracking.
13 min read
E-commerce replatforming and how to keep rankings
When changing your store engine is justified and how to do it. Baseline capture, URL strategy, data mapping, switchover day and a rollback plan.
10 min read
Moving an Instagram shop to your own website
How to move an Instagram shop to your own website. What transfers, what is lost for good, and how to launch without switching the channel off overnight.
12 min read
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What this blog covers and who it is for
We write for business owners commissioning a website for the first time, or changing contractors after a project that went wrong. There is no advice for developers here and no theory. Every article grew out of a real project or a question a client asked us. That is why the articles include specific timelines, ballpark figures and the names of the tools we use. You will not find general reasoning about why a business needs a website.
- Pricing and timelines covers what development costs and how long it takes.
- Comparisons weighs two workable options so you do not pick the wrong one.
- Guides for owners explains how to write a brief, sign off on the finished site and make sure the logins stay yours.
- Support and SEO is about what to do with a website once it is live.
Every article is published in Ukrainian, Russian, and English. If your question does not fit any of these sections, write to us. We answer questions we have not managed to cover in the blog yet.
