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Google Ads landing page requirements
What Google Ads requires from a landing page. Quality Score, message match, speed, forms and analytics wired before the first click.
13 min read
Support and SEO
Technical SEO after an e-commerce replatform
What to check in technical SEO after a replatform. Redirect map, metadata, canonical URLs, structured data, server logs and rank tracking.
13 min read
How to speed up a website and what helps most
Why a score out of a hundred guarantees nothing, which metrics describe what a visitor feels, what genuinely helps and what barely moves anything.
11 min read
How to check an SEO contractor’s work
What belongs in a monthly report, which figures you can verify yourself, how to spot that nothing is being done and that the work is harming the site.
12 min read
When the first SEO results appear
Why nobody names an exact date, what changes in the first month and by the sixth, what shifts the timeline most and what counts as the first real result.
11 min read
A website audit and what it finds
What accumulates in a site over years of running, how it is uncovered during an audit, what the client receives and how long the check takes.
14 min read
When your website needs a redesign and how to limit traffic loss
Six signs it is time to redesign your website and the rules that help limit the loss of search traffic and rankings when you update it.
10 min read
Why your website loads slowly and how to fix it
A slow website wastes your ad budget and scares customers away. We break down the six most common causes and explain what you can fix on your own.
12 min read
Keeping a live site fast and visible
The longest phase of a website's life starts after launch, and it is usually the phase nobody watches. Speed slowly declines, the CMS ages, plugins start conflicting, rankings slip. This tends to be noticed only when inquiries drop, and by then everything needs fixing at once.
We cover the most common cause separately in our article on why your website loads slowly. What to do when your website needs a redesign is a separate article too, mostly about limiting traffic loss during a rebuild.
Most of these articles grew out of real support requests, after something had already broken. We can take the routine part of this work off your hands. The technical side is part of project support and development, and the work on rankings and queries falls under search engine optimization.
