Where your PPC budget goes
What a paid search budget is made of, why a click costs what it costs, how much a test really needs and how to count the price of an inquiry.
What a paid search budget is made of, why a click costs what it costs, how much a test really needs and how to count the price of an inquiry.
Why SEO is billed monthly rather than once, what the hours are actually spent on, what is inside the rate and where cutting the cost backfires.
What an online store costs every month after launch: hosting, modules, updates, small fixes, advertising. How to work out your own figure in advance.
A landing page price is made of four parts. What each line of the estimate covers and which decisions add the most to the budget and the timeline.
Website support splits into technical maintenance and ongoing edits. What each one covers, what the monthly formats cost and which fits your site.
An online store estimate breaks into seven blocks, and page count explains almost none of the total. We walk through every line and show which ones push the price up the most.
A corporate website can cost twice as much as an identical-looking one. What sits inside the estimate and which costs show up after launch.
On a ready-made template, a landing page launches in 1–2 weeks, a corporate website in 2–3 weeks and an online store in 2–4 weeks. Custom design takes longer. What each stage takes and how to launch faster.
Development cost is driven by the number of decisions still to be made. Page count matters, but on its own it does not set the total. An off-the-shelf template and a site built from scratch can differ threefold on the same structure. What moves the total most is integrations, catalog complexity and how much of the design is drawn from scratch.
Timelines work the same way. Projects usually stall on the client side, waiting for texts, photos and approvals. What takes the time is covered in our article on how long website development takes.
Indicative price ranges for each service are listed on the service pages, for example under corporate website development. Prices for Google Ads setup and management and for SEO are on the Google Ads management and search engine optimization pages.
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