Guides for owners

The decisions an owner cannot delegate

Most owners commission a website once every few years, so there is no store of experience to draw on, and both the market and the technology move between projects. Two of the most expensive decisions cannot be handed to a contractor: who to trust with the work, and what to do with the finished site.

Spotting an agency that will be hard to work with is the subject of how to choose a web agency, which lists the signals that surface before anything is signed. What happens after handover is covered by the first 90 days after launch, the period when the contractor steps back and the real work with traffic, inquiries and speed starts.

Written for the person who has to make the decision, not for the one who writes the code. Where a technical term appears, a plain explanation sits right beside it.