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Abandoned cart recovery that works
Why buyers abandon carts and what brings them back. What is fixed on the site and what by email, the reminder sequence, channels and what counts as a result.
12 min read
Guides for owners
Product page blocks that sell
Which blocks a product page needs for sales and integrations. Data model, first screen, variants, accounting data, mobile layout and an acceptance checklist.
10 min read
Landing page copy and how to approve it
Who writes landing page copy and how to approve it. The brief, a draft before design, acceptance criteria, fact checking and edits without rewrites.
11 min read
What enterprise buyers check on your website
What procurement and security teams check on a supplier website. Company proof, case studies, process, documents and the route a reviewer takes.
14 min read
Multilingual website and what adds to the cost
How a multilingual corporate website is built and what adds to the cost. URL structure, hreflang, content ownership and launching language versions.
11 min read
E-commerce replatforming and how to keep rankings
When changing your store engine is justified and how to do it. Baseline capture, URL strategy, data mapping, switchover day and a rollback plan.
10 min read
What to include in an MVP and what to cut
What belongs in a first release and what to cut. One end-to-end scenario, roles, integrations, non-functional requirements and metrics after launch.
11 min read
Why CRM rollouts fail most often
Seven mistakes that kill a CRM rollout in the first months, how to run it so it takes root, how long it lasts and how to tell that it actually worked.
10 min read
CRM for small business and where to start
When a small company actually needs a CRM, what such a system does and does not do, how to compare options and what a rollout costs at minimum.
11 min read
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The decisions an owner cannot delegate
Most owners commission a website once every few years, so there is no store of experience to draw on, and both the market and the technology move between projects. Two of the most expensive decisions cannot be handed to a contractor: who to trust with the work, and what to do with the finished site.
The signals that an agency will be hard to work with are collected in our article on how to choose a web agency, and they show before anything is signed. What happens after handover we describe in our article on the first 90 days after launch, when the contractor steps back and the real work with traffic, inquiries and speed starts.
Hosting and servers have their own set of guides. How to compare plans is covered in our article on how to choose hosting for a website, and the order of a server move in our article on how to move a website to a new server. We set up servers from scratch and take over existing ones as part of server setup and administration.
When spreadsheets are no longer enough, start with our articles on CRM for small business and what to include in an MVP. If a ready-made CRM does not fit, we build your own system as part of web application development.
We explain each topic through specific situations owners bring to us. Where a technical term appears, a plain explanation sits right beside it.
