Google Ads and Shopping campaign management

Search campaigns for a services website take 3–5 working days, a store with Shopping ads 7–10. We start counting from the day we receive access and materials. Ads go through Google review, and Google verifies the Merchant Center account on its own schedule, so it can take longer. The audit timeline depends on how many campaigns the account has, and we confirm it before we start.

The price depends on the number of campaigns, the volume of keywords, and whether there is a product feed. An audit of existing campaigns costs from $100, a new setup from $200, improving existing campaigns is billed at $25 an hour, and monthly management costs from $300. The minimum management term is one month, and it renews month to month. You pay the ad budget separately, directly to Google, and we take no percentage of it. Terms go into the contract before work begins.

The budget depends on the niche and the region, because the cost per click differs in each. Local services usually need less than a store with a large catalog. The recommended minimum to start is $600 per month, which is about $20 a day, and we calculate a precise figure from your own queries. Depending on your country, Google may add VAT or sales tax on top of the budget, so the amount charged can exceed the budget you set. For a breakdown of what the budget covers, see our article on where a PPC budget goes.

It works when people are already searching for your product or service and you need paid traffic without waiting for organic rankings to grow. It works poorly for demand that does not exist yet, and for niches with very thin margins where the cost per click eats the profit on an order. In those cases we tell you before any work begins.

Shopping ads show the product photo, the price, and the store name right in the results, before anyone clicks through. A text ad cannot do that, so here you compete on the product card, and the headline matters less. Merchant Center is the platform a store uses to send its product data to Google, and Shopping ads cannot run without it.

Yes. We work out the reason for the disapproval, fix the attributes in the feed, and if the problem is on the site itself, we show exactly what to change on the product page or in its markup. Making those changes on the site is billed separately.

We work out the reason, fix the feed and prepare an appeal, but the decision to reinstate is Google’s and so is the timing. Most often the cause is a price mismatch with the site, or missing shipping, payment, returns, and contact pages. If those pages do not exist, they have to be written, and that is separate work.

The number of sales depends on the auction, your competitors, your prices, and how your team handles inquiries, so we do not make that promise. We are accountable for what we control: the scope of work, the setup time once we have access, the agreed management schedule, and a monthly report on spend and results.

The account is registered to your company and stays with you along with the full campaign history. We hand over access as soon as you ask.

These are two different channels, and one does not replace the other. Ads bring traffic immediately and stop when the budget does. We run both paid ads and SEO, so we can tell you which one makes more sense to start with in your case.

Access to the site and to any existing Google Ads account, a list of the products or services you sell, the regions you want to target, and the monthly budget you have in mind. The rest, including keywords, ads, and analytics, is on us.

The materials are yours. You provide the photos, video, and logo, and we build the display and Performance Max creatives from them. Filming, a photo shoot, and custom banner design are not part of the price; they are separate work, and we quote the cost upfront. Search and Shopping campaigns need no separate creative because they run on text and your product photos. Performance Max needs your images and copy, and if you have no video of your own, Google may generate one from those assets. YouTube video campaigns need a finished video.