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Project details
Client
ABL is a Ukrainian manufacturer of corporate clothing for businesses. The company works on a full-cycle basis, from pattern making and sewing to printing and packaging finished products to meet each customerβs needs.
Challenge
ABL needed a turnkey corporate website with a custom design. The new website was meant to present its production capabilities and attract a B2B audience through organic search and paid advertising.
- Show the workshopβs services, from sewing to printing on finished items
- Create a modern design in the brandβs signature style
- Present the portfolio with a product-type filter and a caption for every job
- Provide several ways to submit a request
- Move ad traffic from the brandβs social pages to the website
Solution
We built a multi-page corporate website with a custom design in a modern brand style. We worked out the structure of the service sections and the portfolio with examples of completed work. We prepared the site for SEO. Before the launch, ads pointed to the brand pages on social media. After the launch, traffic moved to the website, and the number of inquiries grew noticeably.
Key features
- Homepage with a services overview and a block about the company
- Services section with descriptions of each area: sewing, printing, embroidery, packaging
- Portfolio with a filter by product type, from caps to socks, where every job lists the client, the brief and the order size
- Blog with expert articles on fabrics, printing types, and production technologies
- Contact forms for submitting requests
- Bilingual interface with a language switcher
- Responsive layout across all sections, from the work stages to the gallery of finished work and product types
- Technical SEO for the sewing, printing, embroidery, and packaging pages: meta tags, breadcrumb markup, and load speed tuned against PageSpeed Insights
- Setup and launch of Google Ads campaigns with conversion tracking
This project was delivered as part of our corporate website development service.
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