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What to include in an MVP and what to cut
What belongs in a first release and what to cut. One end-to-end scenario, roles, integrations, non-functional requirements and metrics after launch.
11 min read
Website development blog for business owners
Where your PPC budget goes
What a paid search budget is made of, why a click costs what it costs, how much a test really needs and how to count the price of an inquiry.
11 min read
How to speed up a website and what helps most
Why a score out of a hundred guarantees nothing, which metrics describe what a visitor feels, what genuinely helps and what barely moves anything.
11 min read
Why CRM rollouts fail most often
Seven mistakes that kill a CRM rollout in the first months, how to run it so it takes root, how long it lasts and how to tell that it actually worked.
10 min read
How to check an SEO contractor’s work
What belongs in a monthly report, which figures you can verify yourself, how to spot that nothing is being done and that the work is harming the site.
12 min read
When the first SEO results appear
Why nobody names an exact date, what changes in the first month and by the sixth, what shifts the timeline most and what counts as the first real result.
11 min read
CRM for small business and where to start
When a small company actually needs a CRM, what such a system does and does not do, how to compare options and what a rollout costs at minimum.
11 min read
What a one-page website for small business needs
Which blocks a small business one-page website needs, what to put on the first screen, how to arrange contacts and when one page stops being enough.
12 min read
How a Ukrainian studio works with foreign clients
How working with a contractor from Ukraine is organized, from the first email to release, plus time zones, paperwork, payments and code ownership.
13 min read
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