UA 
+38 (097) 350 57 42 Irista
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Project details
Client
Irista is a Ukrainian manufacturer of silver jewelry. The range covers women’s, men’s, and children’s jewelry, religious symbols, and pieces with Ukrainian national motifs. All items are crafted from 925 sterling silver and sold through the brand’s own online store.
Challenge
Irista came to us for a turnkey online store with a custom design. The new store had to become the brand’s main online storefront, with clear navigation and fast checkout.
- Present the full silver range in a three-level catalog
- Help visitors easily find the right piece among hundreds of products
- Support returning customers with a discount and bonus system
Solution
We built an online store with a clear structure that helps shoppers quickly find the right piece across a large range. A light minimalist design keeps the main visual focus on product photos. Ratings and review counts are visible in the catalog listing and at the top of the product page.
Key features
- Multilevel catalog with filtering by categories, gender, and type of jewelry
- Product page with stock status, specifications, payment and delivery terms, and one-click ordering
- New arrivals and recommendations blocks on the homepage to promote fresh collections
- Wishlist and comparison tool for choosing between similar pieces
- Reviews section with photos from real purchases
- Loyalty discount program
- Bonus program for returning customers
- Responsive cross-browser layout for all pages
- Technical SEO for a catalog three levels deep: meta tags, breadcrumbs on every level, and compressed product photos
This project was delivered as part of our e-commerce website development service.
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