Circus Pro

Circus Pro is a manufacturer of aerial gymnastics gear that entered the international market through Amazon. The team develops and produces aerial straps and loops, trapezes, lyras, rigging equipment and professional apparel for aerial gymnastics. Clients include professional artists, studios, and training gyms.

Circus Pro needed a turnkey online store that would serve as a storefront for its own products, enable direct online sales and prepare the catalog for synchronization with Amazon.

• Design the catalog structure organized by aerial gear categories
• Build product pages detailing materials, specifications, and applications
• Configure the catalog and product pages to meet Amazon listing requirements
• Implement technical SEO for pages targeting English-language search queries

We built the Circus Pro online store with a custom design in a sport-urban style. Navigation is organized by gear category, so artists and coaches can quickly find the right equipment for their discipline. Besides Amazon, the manufacturer now also sells directly through its own site.

• Customer reviews with ratings on the product page and a store reviews block on the home page
• Home page with a focus on product categories and product highlights
• The catalog has product sorting and pagination
• Product page with details on materials, specifications, and use
• Cart with online payment and a convenient purchase process
• Product page content optimized for the Amazon marketplace
• Product, stock and order synchronization with Amazon
• English-language interface for an international audience
• Responsive cross-browser layout with technical SEO setup