Polycard

Polycard is a mobile app for storing loyalty cards, discount coupons, and QR codes on a smartphone. The service replaces plastic cards with digital ones and combines loyalty programs from different retail chains in a single wallet. Polycard operates on a two-sided model. End users install the app for convenient access to their cards, while retail chains connect their own loyalty programs to the platform.

Polycard needed a turnkey promo website. The website had to serve two distinct audiences at once.

• Introduce the service to end users and guide them to install the app from Google Play and the App Store
• Present cooperation terms to retail chains and attract partners to integrate their loyalty programs
• Prepare the website for advertising campaigns and incoming targeted traffic

We built the website with two independent funnels. The first introduces users to the app’s features and leads to downloads from Google Play and the App Store. The second sets out the partnership terms and collects inquiries from retail chains. The finished website serves as a single entry point from all communication channels: print materials, ads, QR codes in stores, and social networks. We still look after the website as part of our support service.