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Project details
Client
Wezer is an international plumbing brand specializing in water heater taps, PTFE thread seal tape, water filter cartridges, and related products. The brand operates on the Amazon marketplace and targets retail buyers across the US and European countries. The catalog covers several product categories under a unified brand identity.
Challenge
Wezer came to us for a turnkey landing page with a custom design. The landing page needed to serve as the first point of contact with the brand for Western audiences and drive traffic directly to product purchases on Amazon.
- Introduce the key Wezer product line to international buyers
- Guide visitors from product discovery to completing an order on the marketplace
- Reach the target audience in the US, France, and Spain through language versions of the site
Solution
We designed a single-page website in Wezer’s brand colors with a carefully planned user path from the promo banner to the purchase button. Every product on the page links directly to its Amazon listing, which reduces the number of steps to place an order. The page also builds trust. The brand is still new to Western audiences, so the landing page presents Wezer’s advantages and customer reviews.
Key features
- First-screen promo banner featuring the key product category with a “See on Amazon” button
- “Our Products” section covering three main product categories of the brand
- “Our Popular Products” section with individual product cards and direct links to Amazon
- Page versions in English, French, and Spanish
- Brand advantages block and customer reviews section
- Responsive cross-browser front-end of the page
- Technical SEO for all three language versions: a unique title and description for each, image alt attributes, Open Graph markup, and faster page loading
This project was delivered as part of our landing page development service.
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